The online fashion retailer MADELEINE, a subsidiary of the TriStyle Group, clearly exceeds expectations when entering the US market and is pushing ahead with expanding its presence in the North American market.
The German company entered the US market last year and has used the time to further optimize the range and processes in the world's most relevant sales market. As a result, MADELEINE won around 20,000 customers in the first few months and achieved sales in the mid-seven-digit range. Moreover, with the range, which essentially corresponds to the offer on the European market, MADELEINE significantly exceeded sales expectations.
"Our premium range, which European customers have loved for many decades, meets the fashion taste of customers in the USA. We are delighted about that. We want to continue to impress with our products in the future and further expand our presence in the American market. In focus is our core target group of the best agers in the USA too, in which we are increasing our awareness step by step ", explains Karin Zimmermann, CEO of MADELEINE. For the coming financial year, MADELEINE is aiming for sales in the double-digit million range in the USA.
The USA offers MADELEINE the opportunity to promote internationalization via North America and convince US best-ager customers of MADELEINE's sophisticated European premium range. For further expansion in North America, MADELEINE primarily relies on the expanded possibilities of digital marketing, including cooperation with local data partnerships, portals, and influencers. Furthermore, by connecting a new system solution and working with an external fulfillment and payment partner, orders can be delivered to almost all USA within two working days.
"The expansion in the US market is an essential part of our international growth strategy. MADELEINE's target group and product range are ideally suited for continuous and successful growth in the American market. Opening up new markets is essential for the success of the entire TriStyle Group to be elementary in the long term. Therefore, we will continue to benefit significantly from experience in the USA in the future, "says Dr. Daniel Gutting, CEO of the TriStyle Group.
The MADELEINE line features our boutique's on-trend apparel and accessories created from luxury and ecological fabrics. The MADELEINE collections are all exclusive high-fashion designs, self-assured professional attire, mix-and-match essentials, jewelry, and luxury lingerie. @via MADELEINE.