Is web hosting important for your marketing company? I can compare it to health because you don't know how important it is until you are sick. Good health allows you to spend your life doing anything you choose, but a health condition will hold any plans and activities until the problem is resolved.

After a month of training, we hosted an online marketing event in front of over 100 entrepreneurs and marketers. The space turned out just how we wanted it to. The marketing event went off without a glitch. Participants were ecstatic to begin building their internet company profile. It was all I wanted until I revealed the Online Mastery course offer. I proceeded to the last slides and provided the registration link. Then messages began to flow from the room: "The site is down," "I can't access the offer," and "I can't purchase the course."

I became pale, and all of my blood flowed to my extremities. It was an uncontrollable fight-or-flight reflex. I succumbed to humiliation, but mainly to fury. Everything I had constructed in the previous month of preparation and the two and a half hours of the presentation went down the drain on Saturday since the site was no longer operational. I took a big breath, calmed the mood in the room, and proposed a solution: interested people may also register on paper forms without paying at the moment. After the event, I also returned with the registration link to fix the site's problem.

As a result of that event, I began communicating with the hosting provider's support staff. Unfortunately, it was required for a technical specialist to investigate the problem, for whom I had to sign a specific agreement to have access to my account. After several phone calls and email exchanges, I paid for a few hours of IT help that exceeded the cost of the monthly membership I was already paying, and the problem was eventually resolved, and the site was restored.

The first thing to know is that poor hosting and a susceptible website may suffocate online sales and marketing initiatives.

A similar event might occur on Black Friday. Again, the unprepared online businesses had their sites removed due to the high volume of traffic they received in a short time.

My advice is to thoroughly research the resources you require before selecting a web hosting company. Consider the typical monthly traffic to your site, as well as the traffic peaks (spikes) you may expect during specific times or campaigns. Then, inform your provider so that he is prepared to offer you the best option.

When I encountered difficulty during the event, I was pretty annoyed by the game I had to play with the hosts' technical crew. Aside from the fact that I spent a lot for assistance, the response time in such an emergency was not as fast as expected. That's why I chose to switch hosting providers after that.

The second thing to know is that a sluggish and costly support service makes it harder for your life as a marketer. So if your website fails and is no longer accessible, you want the problem to be resolved ASAP so that you don't lose many visitors and prospective clients. You'd also like it to be included in your membership or at a reasonable fee.

When selecting a web hosting company, my advice is to solicit comments and feedback from consumers on the level of technical assistance obtained.

Which do you prefer: hosting from a local provider or hosting from an international provider?

Some packages from overseas hosting providers may be less expensive, but are they appropriate for your company? For example, if you run a business in UK that caters to UK people, it is better to host your website or campaign pages in Romania. The site load time should be faster than hosting your site and pages on a server in the United States or another country.

Simply said, web hosting works by uploading all of the data that comprise your site (pictures, text, multimedia material, code, and so on) to a hard drive (or more) that is always linked to the internet. The web hosting firm owns and protects this hard disk. When a person visits your site's URL, the server is summoned to send those files to his PC's browser, allowing him to view your site's content. Essentially, the user downloads the site's content to his computer. The faster the files reach the user, the shorter they are hosted and placed on hard drives with powerful processors.

The number of other sites housed on the same server as yours might also impact the speed of your site upload. The more websites on the same server, the more difficult it is for the server's CPU to satisfy all requests. This slows down the transmission of your site's files. If you do not want your site to be shared with other sites on the server or want assured server performance, you can request a dedicated server or a Virtual Private Server (VPS) from your web hosting provider.

Host your site and pages in the country where the majority of your clients are located for faster loading times. This is another significant aspect that influences search engine rankings.

Do your mails end up in SPAM?

If contributors complain that the emails you send them are SPAM, it may not be your responsibility. When you purchase hosting, you also get the option of having personalized email addresses to interact with. If other firms on the server where your site is hosted and from which you send emails send unsolicited emails (SPAM), the entire server can become hacked, impacting the sending of emails. That is why it is critical for the web hosting company to be concerned about the reputation of the IPs it administers. Evaluate with your web hosting provider as well if the mails you send wind up in SPAM. It's also critical not to send unsolicited emails.

To summarize, while acquiring web hosting services is a bit more technical, it is essential to pay attention to it if you want to optimize your site to appear first in search results and avoid losing clients.


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