L'Oreal Paris announced the sustainability program "L'Oreal For the Future, Because our Planet is Worth it", which includes the brand's most recent goals for 2030. L'Oreal Paris will now have the mission of reducing the carbon footprint by 50% per product. In addition, 10 million euros will be invested in environmental projects that support women around the world.
In order to conserve natural resources and reduce the carbon footprint of the products, L'Oréal Paris is working to reduce the packaging weight.
1. Saving 5.1 grams of aerosol per bottle with L'Oréal Men Expert Carbon Protect Deodorant, which corresponds to an annual saving of 135 tons of aluminium.
2. Reducing the weight of the Revitalift glass jar by 11 grams per glass, saving 434 tons of glass annually.
3. Reduction in the weight of the boxes and hair colour guides, which is an important saving in paper every year.
By 2030, L'Oreal Paris will reduce packaging materials by 20%. This material reduction represents a significant optimization of weight and space requirements and contributes to the reduction of CO2 emissions through transport routes.
L'Oréal Paris is working to accelerate the transition to a circular economy where materials are used for as long as possible. The cosmetics brand will achieve this by optimizing the recyclability of packaging, conserving resources and avoiding plastic waste. This also includes increasing the proportion of recycled materials in packaging, with the aim of achieving 100% recycled or bio-based plastics (and no more new plastic) by 2030.
L'Oréal Paris is looking for alternatives to single-use packaging and would like to include more refill systems or reuse systems in its plans. To this end, we have joined Terracycle's LOOP initiative and is testing new, long-lasting forms of packaging together with British retailer Tesco. The new packaging for shampoos and conditioners is made of aluminium and sold with a deposit on the retailer's website. After using the products, consumers can return the packaging to the dealer who will collect it and return it to L'Oréal Paris for cleaning and refilling.
Formula improvement
By improving the biodegradability of formulas and the water balance, the environmental impact of the cosmetics brand is reduced. In addition, conscious use of water during the usage phase should be achieved. This is to help reduce the time in the shower. The cosmetics brand also develops formulas that use less water for rinsing. Other steps include new beauty routines that require fewer rinsing steps.
Sustainability in manufacturing
L'Oréal Paris factories continue their ongoing efforts to reduce CO2 emissions, reduce water consumption and waste generation. Between 2005 and 2020, L'Oréal Paris factories and distribution centres reduced CO2 emissions by 82%, water consumption by 44% and waste generation by 35%.
Today L'Oréal Paris products are manufactured in 26 factories around the world. Eleven of them are already CO2-neutral (which require 100% renewable energy and no compensation). The remaining factories will achieve this goal in 2025.
Investing in environmental projects through programs to strengthen women's rights.
L'Oréal Paris has always supported women. As women are particularly affected by climate change, we are investing ten million euros in six environmental projects that will benefit women's communities around the world. In addition to financial support, L'Oréal Paris will also develop programs to empower women in leadership positions.
