"Ichiban" (Number One) is the name of the prestigious award that Toyota Motor Europe (TME) gives to the Toyota dealers who delivered the highest level of customer experience. This year, 44 Toyota dealers from 32 European countries will win this greatly desired award. Over 2,500 European Toyota dealers compete for this award every year.

This year's Ichiban Awards will be held on June 10 with the 44 best Toyota dealers digitally connecting to TME's office.

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