The first interactive car shop indeed opened in the metaverse. The Fiat Metaverse Store puts the Italian brand at the forefront of this new technology, where the digital world and real life come together to give the buyer an even more comfortable and helpful experience. One of the most important things is still people. Fiat Product Genius answers customers' questions.

"Fiat is again at the front of the pack by offering a new and valuable experience. The Fiat Metaverse Store is the first of its kind in the car business. It is a magical trip into the Fiat world. The Fiat Metaverse Store is easy to use and accessible to everyone. This makes communication with our customers more manageable and more personal," according to Oliver Francois, CEO of Fiat and CMO of Stellantis.

The combination of real and digital data makes it possible to enter the world of Fiat with just one click, starting with The program will be expanded to other markets starting in the first quarter of 2023, precisely now the Fiat Metaverse Store is presented at CES 2023. In the Fiat Metaverse Store, the customer can look at high-resolution digital models of the cars he's interested in, learn more about the electric drive, and try out the functions of the advanced multimedia system that comes with the Fiat 500, which runs on electricity alone. He can also set up the car the way he wants and drive it virtually on the track on the roof of the historic Lingotto factory in Turin.

With the Fiat Metaverse Store, which was made in partnership with Microsoft and Touchcast, a leading metaverse company, the brand keeps moving toward a new era of driving in which the customer experience is the most important thing. Lastly, the best way to round out the online experience is with a real-world test drive at the nearest authorized Fiat dealer.


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