There is a pressing need for businesses and marketers of all sizes to improve their website conversion rates. It is one of the few factors that determine the success of an online store. There may be tens of thousands of visitors to your website, but if none of them convert into paying customers, you're back where you started.
However, if 500 people browse your website and half of them sign up or buy something, it could profoundly impact your business's long-term success. However, knowing that you need sales and engagement isn't enough to succeed in your industry.
So that you can reach a more significant number of potential customers and expand your brand, you need to optimize your website and other promotional tools. This week, I'm sharing six essential strategies for increasing the number of first-time visitors who convert to your website and fostering a relationship with them.
Prioritize speed and effectiveness.
Your website's speed and performance can significantly impact the number of visitors who convert into customers. In most cases, visitors will abandon your website if it takes too long to load or doesn't work as advertised.
Google advises a page load time of no more than two seconds. It has been found that for every one-second delay beyond that point, the conversion rate drops by 7 percent. If your WordPress website takes 5–6 seconds to load, more than half of your visitors will have already left your site.
This is a bad situation. There are a few uncomplicated ways to speed up your website's loading time and increase performance.
Among the most common are:
- An image optimizer can be used to compress and reduce the amount of bandwidth consumed by an image.
- You can speed up your website for returning visitors by installing a caching plugin.
- Decide on a theme and design that is simple and clean.
- Split lengthy blog posts and comments into multiple pages.
- Upload your videos somewhere else. It's a good idea to use YouTube.
Mobile users should be prioritized.
It's estimated that by the end of this year, 6.5 billion people will have smartphones. When it comes to mobile-friendly websites, this is an eye-opening stat. People spend an average of nearly four hours a day on their smartphones. This group is more likely to look for products to buy or engage with brands when they're out shopping.
You'll renounce a lot of probable customers if your online store isn't optimized for mobile users. You could be missing out on as many as half of all conversions in some cases!
Optimizing your website for mobile is simple, fast, and worth the effort. Test your site's mobile friendliness for free with Google's Mobile-Friendly Test. You can use this instrument to identify areas where you can improve and create a better mobile user experience.
My recommendation is to use mobile-friendly WordPress themes and plugins. A few plugins are great, but they're only useful for desktop users. You'll need tools specifically designed for this audience to increase your mobile website's conversion rate.
When you make an update or add a new feature, be sure to test it on a variety of mobile devices as well. Because you can see how your site looks on your customers' devices, using real devices is preferable here.
Helpful content should be published.
One of the most profitable methods to increase your website's conversion rate is to publish blog posts. When a person arrives on your site, it's usually to read about a specific subject or to learn more about one of your products.
You can anticipate these needs by creating content based on your target audience's goals and pain points. You should be aware of your visitors' interests as much as possible. Bridges between our blogs and our products are something I'm always looking for new ways of doing.
Lead generation software, for example, is what I sell. Regarding our content, we focus on building email lists and engaging with readers. All of these topics revolve around the idea that you need to generate more email leads.
Industry and product selection will influence your blog's content. If you're unsure where to begin, talk to some of your current customers. What kind of content do they want to see in the future? Find out and publish that.
It's widely accepted that blogs are a reliable source of information. With that in mind, content marketing is the best way to engage visitors on your site and turn them into customers.
Promote social media participation among your audience members.
To keep visitors on your site, you must make them feel welcome. There has never been a greater demand for social media tools than today. According to research, more than 4.5 billion people use these platforms, and that figure is only going up.
Your social media and your website can be linked in various ways.
Create landing pages and blog posts with embedded social media sharing buttons. If you want your actions to be widely disseminated, you need to make it as simple as possible for people to do so. Adding a social wall plugin to your website may also be a good idea.
If you have a social media wall, your visitors can see what you're up to in real-time on your site. If you use this tactic, first-time visitors to your social media channels will likely engage with your brand. You can display your wall as a small feed in the sidebar or create a separate page on your website.
On the other hand, you should spread the word about the valuable content you create across your various social media platforms. Using platforms like YouTube and Instagram for visual content is a good start. In addition, it's a good idea to solicit your audience's opinions. During the day, I enjoy posing industry-related questions and reading and responding to the responses.
In addition, I recommend that you reward your social media followers for visiting your WordPress site. By announcing limited-time promotions or events, you can get people to sign up on your site for your mailing list. This tactic will yield more profits if you stick with it. People shift to social media sites when they need a little inspiration before making an online purchase.
Make your website visitors to sign up for email newsletters.
Email marketing is another tool that can help you build a website that converts. By signing up for your newsletter, a user demonstrates an interest in your product or service. The problem is that 96% of visitors to your site aren't ready to make a purchase.
Email lets you connect with new customers and demonstrate why your product or brand is better than the competition. You can send newsletters with your most popular posts, personalized discounts for future purchases, surveys, and more.
These interaction opportunities will help you learn about your customers and build robust buyer personas, making connecting with your audience across all platforms easier.
Ask customers to subscribe to your lead list is the key to growing your list. An opt-in pop-up, for example, could be used before users leave your site to encourage them to join. Promotional pop-ups can also be used to offer special discounts or gifts to customers. It's easy to convert site visitors into subscribers and pay customers by providing these incentives.
Customer service should be provided via a variety of channels.
You may not have known, but 63% of online shoppers say that if a website offers live chat, they are more likely to return. This startling figure demonstrates the importance of establishing a well-rounded customer service system with multiple contact methods.
A live agent or our self-help portal is available to visitors who need assistance on our site. Our social media team is always available to help users with industry-specific problems. Alternatively, if users prefer to contact us via email, they can do so.
As a result, I believe we have a style of customer service for everyone. Additional options mean visitors who otherwise would have forgotten about our brand without a second thought are more likely to engage with our brand.
Your customer service channel is a great way to increase conversions if you anticipate the problems or questions your visitors may have and respond to them. Many customers will purchase a product from your website if your team is prepared to address these issues and point them in the right direction.
It's all here! You can improve your website conversions and build a stronger brand with the help of the core elements. It's important to remember that significant changes don't happen overnight. You must put in the effort and keep track of your progress. You, too, can create a perfect website that converts if you have the time, energy, and patience.